Membership Leader Training

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Ideas for Growth

Membership Development

 

Membership development is more than just the strategies used to recruit and retain mem­bers. Membership development is successful only if and when Cub Scouting contributes to the boy’s and his family’s growth, development, and satisfaction.

The membership development committee at every level—council, district, or pack—follows a coordinated set of actions designed to help members achieve their goals. These actions are:

Prospecting

Prospecting is an ongoing mechanism that can be easily and accurately maintained by local councils to produce qualified leads. These may be leads for new chartered organizations or members.

Marketing

The marketing stage of membership development is convincing the prospect that the program and its responsibilities are worthwhile. The information given should include the mission, the benefits, and the commitment needed for meaningful involvement.

Securing Membership

Boys, adults, families, and chartered organizations join as a result of their willingness to adopt and support the values and objectives of Scouting. Develop a guide for continuous recruiting, using tactics and strategies that will positively influence a prospect’s decision to join. Develop training experiences and recognition programs for recruiters.

Welcoming and Orienting New Members

The welcome creates the first impression of the program. Orientation is informing new members and chartered organizations about how to fulfill their expectations.

Target information to meet members’ and chartered organizations’ most common needs. Highlight benefits and resources and how to access them when needed.

Help new members and chartered organizations play an active role in program design to excite and motivate them to recruit others.

Involving New Members

Involving new members in Scouting has the greatest influence on their ultimate sense of satisfaction.

Develop effective strategies to encourage new member involvement so that a greater sense of commitment is obtained.

Provide a simple mechanism for current members to create an environment that promotes involvement. This provides support for those who assume leadership roles.

 

 

Pack Membership Committee

Chair Position Description

Reports to:  District Cub Scout membership                 Professional adviser:   District executive

                     committee chair

Position Summary

Uses the six stages of membership development for pack growth. Heads the pack membership development committee.

Responsibilities

Review and support a year-round pack membership development plan; recruit and train enough people to implement the plan.

Prospecting. Identify and analyze the pack’s market and its potential. Establish good working relationships with community resources.

Marketing. Use local council and National Council resources to design an approach that secures youth and adult participation.

Securing Membership. Secure and submit new member applications to the local council office. Conduct a periodic inventory of pack membership and follow up.

Welcoming and Orienting New Members. Create a warm reception and highlight the benefits and resources available to new members.

Involving New Members. Find jobs and capitalize on new member skills, talents and interests to produce an exciting program.

Rechartering. Submit the charter renewal on time. Ensure transition of members from all grade levels to their next grade level. Follow-up with inactive members. Recognize the accomplishments of pack youth and adults.

 

 

Training for the Pack Cub Scout
Membership Committee

Learning Objectives    As a result of this training experience, each participant will be able to:

                                          ¨  Know what membership development is in both concept and practice

                                          ¨  Explain the program features and benefits of Cub Scouting that attract boys and adults

                                          ¨  Use the resources available from the district, local council, and National Council

                                          ¨  Demonstrate how to recruit, train, and delegate to volunteers in the pack

                                          ¨  Review a framework for the annual pack membership development plan

Materials                         CD-ROM

                                          Transparencies

                                          Video

                                          12 posters (one for each month) for annual plan development

                                          Display of district, council, and national marketing materials

Supplies                          Nametags

                                          Registration forms

                                          Chalk

                                          Markers

                                          Masking tape

                                          Push pins

                                          Writing paper

                                          Pens and pencils

Handouts                        Membership Development and Leader Training (pages 1–2 of this document)

                                          Suggested Timelines and charts to fill in, following poster outline

                                          Pack, district, and council data and analysis

                                          District and council membership tracking forms

                                          District, council and national marketing samples

Equipment                     Computer

                                          Overhead projector

                                          Television and VCR

                                          Extension cords

                                          Projector light bulbs

                                          Projection screen

Time                                 One and a half hours

Agenda

       I.   Welcome committee chairs and outline the learning objectives.

      II.   Define membership development and explain why it is important.

     III.   Review the features and benefits of Cub Scouting.

     IV.   Give an overview of  membership development.

      V.   Hold an in-depth discussion of membership development, highlighting actions, materials, and resources.

     VI.   Review and design a sample annual membership action plan.

   VII.   Review recruiting, training, and recognition of other volunteers.

  VIII.   Discuss funding and reporting requirements.

     IX.   Summarize learning objectives and verify that participants understand the material presented.

      X.   Recognize participants and close.